actionability

A high-AUC churn model that changes no behavior is worthless. The strong answer nails the label definition, picks classification vs survival deliberately, and is judged on retention uplift, not accuracy.

Sales has finite rep-hours, so the model's job is to point them at the leads worth a call. The signal interviewers want is value-weighted prioritization, careful conversion labels, and proof of revenue uplift over a holdout.