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Design a customer churn prediction system.

A high-AUC churn model that changes no behavior is worthless. The strong answer nails the label definition, picks classification vs survival deliberately, and is judged on retention uplift, not accuracy.

Updated Aug 2026 · Grounded in real Applied AI Engineer interview loops and written to a senior-engineer editorial bar.

A high-AUC churn model that changes no behavior is worthless. The strong answer nails the label definition, picks classification vs survival deliberately, and is judged on retention uplift, not accuracy.

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