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Design an online experimentation (A/B testing) platform for ML models at scale.

A trustworthy experiment platform is far more than a 50/50 split. The signal is consistent assignment, exposure logging, statistical rigor, and guardrails that survive peeking and sample-ratio mismatch. Here is the design.

Updated Aug 2026 · Grounded in real Applied AI Engineer interview loops and written to a senior-engineer editorial bar.

A trustworthy experiment platform is far more than a 50/50 split. The signal is consistent assignment, exposure logging, statistical rigor, and guardrails that survive peeking and sample-ratio mismatch. Here is the design.

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