learning to rank

An off-the-shelf cross-encoder is general; your domain has jargon and relevance rules it never saw. The signal is knowing when fine-tuning pays off, how to mine hard negatives, and how to avoid training a reranker that just memorizes your retriever's mistakes.

Ranking is not regression: getting the absolute score wrong is fine, getting the order wrong is not. The signal is the pointwise/pairwise/listwise split and why pairwise (LambdaMART) is still the practical default. Here is the answer.

This is the question to design the scoreboard, not the player. A strong answer separates offline gates (AUC, calibration, NDCG) from the online verdict (A/B with revenue, user, and advertiser guardrails), and adds counterfactual replay so you can trust a model before it ever serves a real auction.