deepfakes

As generation gets indistinguishable from real, knowing what is AI-made matters for trust, misinformation, and regulation. The signal is the split between in-content watermarks and attached provenance metadata, and that detection is an arms race. Here is the answer.

C2PA cryptographically signs where media came from, but a signature you can strip is not the same as a watermark you cannot. The signal is knowing what provenance proves, what it does not, and why you pair it with watermarking. Here is the answer.